Advice From the Pros
A library of videos and articles where established artists share their journeys and lessons. Each episode highlights key takeaways in an easy-to-scan format, paired with relevant Spotify and Visa resources so users can act on what they’ve learned while feeling inspired.
Spotify X VISA
Project Overview
Artists face a significant financial literacy gap, with 62% experiencing high financial stress while trying to sustain a creative career.
As the leading platform for artists, Spotify is uniquely positioned to deliver trusted financial guidance, strengthened by an authoritative partnership with Visa. As discovery shifts toward AI-driven search, brands must structure content to remain visible, credible, and influential at the moment of need.
Working closely with Christie Tandiono and Hunter Hanson, we designed a GEO-optimized educational hub that translates complex financial topics into clear, actionable experiences for artists. The platform combines structured content systems and multi-modal learning to support long-term financial confidence and scale with evolving search behavior.
Role: UI Designer
Programs: Figma
Tools & Resources
A single page with two modules:
1. Grow as an Artist – Spotify tools and guides with links to key resources.
2. Grow as an Entrepreneur – Visa resources on finance and business planning with direct tool links.
Live Moments
Event recaps featuring videos and highlights from Spotify x Visa activations. Alongside the content, resource links are surfaced so viewers can continue learning and take action while engaging with real-world artist stories.
