GE Healthcare
Project Overview
GE HealthCare aimed to boost brand awareness and market share by building trust and positioning itself as a healthcare innovator.
Collaborating with Madison Hartle and Bardia Koushan, SJR crafted a multimedia-rich campaign featuring a long-form article that highlighted GEHC’s vision and key industry trends. The campaign included videos, audiograms, data visualizations, expert quotes, and case studies, effectively engaging healthcare professionals and reinforcing GEHC’s leadership in the industry.
4:10 min
page views
72K
social engagement rate
2.3x
web traffic exceeded baseline by more than double
Multiformat Storytelling
A multiformat content approach with high engagement range. The website introduced the three trends through long form article, videos, interview recordings/audiograms, data visualization proof points, quotes and external case studies.
