Apollo Global Management
Project Info
Apollo faced a pivotal moment in 2021 with a new CEO, diversified offerings, regulatory pressure, and plans to expand in Asia. The firm needed to unify employees and communicate its brand promise to a broader audience.
They enlisted SJR to launch their first-ever brand campaign, "Investing in tomorrow, today."
Working closely with Joelle Mckenna, Jessica Ulman, and Sebastian Longhitano, I developed a cohesive messaging framework and visual identity system. This strategy elevated the brand and clearly showcased Apollo's impact through alternative asset management and innovative solutions.
Role: Designer
Programs: Illustrator, InDesign, Photoshop, PowerPoint
Compelling Campaigns
A cohesive messaging framework brings Apollo's core values to life, clearly showcasing its impact through alternative asset management and innovative solutions.
Updated go-to-market materials, ongoing thought leadership, KPIs, and expansion into new segments like UHNW individuals and policymakers drive daily activities. All editorial work aligns with Apollo's core values.
